For Real? Pizza Hut’s “eau de pizza”.

We’ve all heard of Brand Extension, but this is a bit ridicules don’t you think?  Maybe a joke, but look at the attention they are getting.  Here’s just one article of many.  This one from NYDailyNews.com published Dec. 7.

Pizza Hut creates an ‘eau de pizza’ perfume; Fragrance to smell like freshly baked pizza dough

Developed by Pizza Hut Canada, the idea originally started out as a joke on the company’s Facebook page.

pizza-hut-perfume

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