Happy New Year!
And what else should we talk about but football? It’s America’s pastime and, some say, the new Gospel. Well, that might be carrying it a bit too far.
But what about branding? It’s important, we all know that. It’s about image and…, image…, and… Sales! Take a look at what is being contemplated by the Miami Dolphins. Hey, if it helps them improve their 7-9 record for next year, by all means, change the logo. And, on second thought, if it helps improve the Miami Dolphins’ field performance, what about my Chiefs? At 2-14, maybe changing the logo might bring wins???
Hey Mr. Hunt, does the arrowhead need to point in a different direction?
Enjoy the New Year. May it bring more peace and good for all of us.
Check out the article from BrandChannel posted on January 2 by Mark J. Miller.