To Buy or Not To Buy, Is That The Question…???
Here is an interesting article from Branding Strategy Insider. The topic could be ‘How Social Responsibility Prevents a Purchase’.
Why People Buy And Don’t Buy, first published by Walker Smith, February 19th.
Brand Strategy Insider, published by The Blake Project, is an interesting online magazine created to help “marketing oriented leaders and professionals build strong brands”. You might find it an interesting read.